Love Little Chocolates is a boutique online chocolate company.

Founded by a group of sisters sharing a passion for quality, handmade chocolates and one simple desire – to make people happy.

During the research phase of the project we noticed how quirky, unique and fun each shape and flavour was compared to the many competitors. This was a defining point of difference that led the direction for the logotype and brand story.

Like a box of Love Little Chocolates, simple custom letterforms define the logo, incorporating a heart shape – a symbol of love and passion, doubling as a ‘family’ crest. Fun and playful, this brand transports the elation that comes with every mouthful of chocolate, into every brand touchpoint.

The entire project included brand workshop & strategy, logo & identity development, brand messaging & tone of voice, packaging range, eCommerce website and flavour guide.

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