As part of the Gelatissmo rebrand project we were tasked with developing a new range of packaging that was fun, engaging and created a sense of family.
Our approach was to repurpose the assets already developed for the rebrand into an instantly recognisable packaging set that people would be excited and proud to carry. The unmistakable red & white stripes, the fun colour palette and patterns that differentiate the multiple sizes of gelato and coffee cups, collectively working together as a lively family.
Take home gelato pack wraps further mimic Gelatissimo personality types to entice product devouring and cheeky conversation.
From multi-sized gelato and coffee cups, milkshake and sundae cups to take home gelato packs and napkins, we’ve amplified the key characteristics of the brand to celebrate what it means to have fun.