Easy Steps 2015
For more than 20 years Easy Steps have been the perfect choice for women on the go with a combination of comfort, support and classic styling.
The challenge for Spring Summer 2015 was to create a campaign that would translate across the varied age groups of Easy Steps consumers, and highlight key values of quality, comfort and classic style.
Candid street photography and flat lay product shots – commonly found across Instagram – formed the basis of this campaign. We opted out of high fashion glitz and glamour, combining the urban setting of Surry Hills with classic styling, for a fresh, relaxed campaign with instant appeal.