Central Summer Xmas Catalogue
Formed as the retail extension of Sydney’s Central Park Chippendale, Central Park Mall is not your typical shopping centre.
With an eclectic combination of unique dining, shopping and entertainment experiences, this complex provides locals with abundant cultural and creative diversity.
Engaged in the infancy of the centre, we were asked to create a quarterly publication that would help build brand awareness with inner-city locals. Our aim – to redefine the typical retail magazine and uncover the creative potential within the centre. From concept generation, product selection, creative styling & photography to magazine layout & design, the end result is an energetic and dynamic publication that honours the unconventional.