Central Park AW 2015

The Living Mall, Central Park Mall’s nickname was born from the unexpected and alive characteristics of the shopping centre.

The Autumn / Winter 2015 catalogue campaign was based on bringing to ‘life’ the season’s diverse range of products. Through a series of still life images, we built and styled a set of distinct characters that each informed a different type of shopper.

From concept generation, product selection, creative styling & photography to magazine layout & design, the end result is an entertaining and engaging campaign that invites you to experience the unique characteristics of The Living Mall.

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