Camperdown Cellars is a Sydney based liquor merchant, specialising in boutique and hard to find wine, whisky and craft beer across 8 stores.
Having recently undergone a rebrand, the existing online e-commerce platform was not only inconsistent, but cost prohibitive to manage, hard to navigate, and lacked the personal touch that Camperdown Cellars stands for.
Our goal was to simplify the navigation of the website, making it more user-friendly and inline with the brand’s ethos. We chose to redirect the user experience from faceless e-commerce to a system that promotes personal communication, resulting in a more satisfied customer.
The overall project included UI/UX design & WordPress web development to allow for quick updates that could be made by their own staff at any time without delays or added cost.
The result is an easy to manage, well branded online presence, that promotes personal interaction to drive sales.