Acer Capital is a funds management firm, specialising in property investments.
As a new entrant to the financial services market, they were in need of a brand identity that would instantly convey credibility and experience in order to attract high net worth investors.
Through our initial consultation, we discovered Acer Capital’s founder was enamoured with the beauty of the Acer Palmatum tree (red maple), believing in its power of good fortune. Our approach was to take this motif and craft a compelling and identifiable icon that would instantly convey integrity.
Through experimentation, we further combined symbols of wealth and strategy, evolving the leaf motif into a crown-topped chess piece. Supported by a simple, yet powerful colour palette, the Acer Capital identity has been carefully crafted for credibility and trust.