Campaigns

A good campaign should have cut through, be memorable and align to branding and business objectives.

Campaigns

You might have heard that there’s nothing new under the sun, and you may feel stifled by your product and service listings. After all, once you have launched a product, you might think there’s nothing else you can do with it. And yet you still need to boost sales, somehow. We would like to invite you to look around. Think of a product like Coca-Cola. They have made the same drink the same way since the 1800s, yet they remain relevant. How? Creative campaigns.

An effective advertising campaign does not need a new product. It needs a fresh approach. Our experts here at Emedia Creative are exceptional at repositioning your brand and keeping it consistently in your audience’s eye-line, ensuring consistent sales through strategy, execution, and research, and offering superior ROI.

Defining your goals

While the customer is always right, they are not generally clear on what they want. As our client, you may know that you want to increase sales, widen your market share, or revamp a lagging brand. Those are broad targets, and while their width may make them easier to hit, narrow focus gives better results. We’ll work with you to clarify your objectives, pairing them with practical execution options. Maybe you want to attract new customer segments or reframe your product to appeal to jaded consumers. Don’t worry, we’ll help you figure it out.

Developing your big idea

Another common mistake is to rush into execution without putting in much thought. Many marketing managers authorise posters or online banners without thoroughly thinking about what they need. A life-size panel with your product on it does not really say anything. You need a big idea to build your campaign around. It has to be one that speaks to the right audience and prompts them to buy. Does it appeal to their emotional core, their playful spirit, their practical side, or the financial sense? Can it hit all these at the same time? It can if you let us take the lead. We’ll work with you to develop the right idea for the right base at the right time.

Crafting your message

Now you know what you want to say, and whom you want to say it to. It is time to figure out how to say it. Advertising lore suggests the best way to get a consumer’s attention is to annoy them or make them laugh. We don’t advocate the former. In showbiz, no news is bad news, but concerning branding, you don’t want negative virulence. It may get your name in the spotlight, but that is not necessarily good for sales. We will help you craft messaging that is memorable, entertaining, informative, inspiring, and relatable. We want your prospects to admire your brand, trust it, believe in it, like it, and therefore buy from it.

Choosing the right channels

There are multiple advertising avenues for your campaign. TV, radio, podcasts, social media, billboards, influencers, cross-branding, live activations, reality shows, and much more. It can be overwhelming deciding where to focus, and you do not have to. Leave it to us. We will develop a fully fleshed campaign complete with recommended channels, budgetary indications, and a step-by-step plan for every stage. Plus, we will help execute the whole thing. So get in touch with us today and let us breathe life into your brand with an exciting campaign.

We offer an integrated approach across multiple channels, delivering consistency, creativity and brand / sales objectives. From Campaign Strategy, Headlines and Copywriting to Photography, Styling, Video and Social Media.

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