A popular way to increase your brand exposure is to leverage high trafficked, highly searched topics across social media. Originality and quick wit are a fundamental element to successful campaigns, and should be carefully considered to ensure the creative spin is relevant to your brand voice. IKEA is a brand doing it right. Through clever tongue in cheek responses, IKEA make light of social trends and human behaviour, resulting in relatable campaigns that seamlessly tie back to their products.
Technology is moving fast, very fast, however brands shouldn’t recoil from this. Social media is not scary, it’s just a new communication tool in the digital realm because the internet has changed how people gather information. With a little planning you can boost customer engagement in a few easy steps!