Evalar – Branding that empowers families to feel good
Established in 1991, Evalar has been a leading dietary supplement brand in Europe for more than 20 years. With over 1000 hectares dedicated to the cultivation of all-natural medicinal herbs in the pristine Altai mountains – a world heritage listed site, Evalar’s difference is their complete farm to shelf process.
With little to no recognition for the brand in Australia, Emedia Creative were approached to create a strategy for launching the brand and an initial range of Health Teas and Supplements in this new market.Through an intensive brand workshop and discovery phase followed by research, we ultimately defined the positioning for Evalar Australia as ’empowering families to feel good through natural medicine’. With this positioning in mind we set about crafting a full brand identity, packaging system and online experience, with a focus to highlight the brand’s key point of difference and clean, green history.
Kaleidoscopic ingredient motifs coupled with energetic infographs, make product information and benefits instantly accessible. Clean and clear typography fuse with bold colour blocks for a consistent and impactful shelf presence.The results are an energetic supplement and herbal tea range rooted in nature, research and innovation, offering a true sense of vitality, health and wellness.
Check out the results as showcased on Packaging of the World blog here.