News & Views

March 13, 2017 | Posted by Saara Lemmetty

Abuzz – a proposal that fortifies the future

With a strong design philosophy centred on user experience, they were the first company to create a successful format of electronic wayfinding from which an entire industry has emerged.

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February 20, 2017 | Posted by Saara Lemmetty

BuildVision – An online experience built for purpose

BuildVision are bridging the disciplines of construction to provide a powerful service for Developers, Governments, Local Councils, Statutory Authorities, Commercial and Industrial clients.

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February 7, 2017 | Posted by Saara Lemmetty

Top 5 tips for lighting your photos like a pro with Saara

Achieving effective lighting in photography does not always require an expensive lighting kit! We turn to our photography pundit, Saara for a few quick lighting tips you can easily achieve using the resources around you.

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February 6, 2017 | Posted by Katie Lively

How branding can amplify eMarketing

Central Park Mall is not your typical shopping centre so when it came to the centre’s eMarketing campaigns, using a one-size-fits-all template for all electronic communication, just didn’t seem enough to support the true essence of the brand…

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January 30, 2017 | Posted by Saara Lemmetty

How IKEA’s quick witted advertising tactics are winning exposure

A popular way to increase your brand exposure is to leverage high trafficked, highly searched topics across social media. Originality and quick wit are a fundamental element to successful campaigns, and should be carefully considered to ensure the creative spin is relevant to your brand voice. IKEA is a brand doing it right. Through clever tongue in cheek responses, IKEA make light of social trends and human behaviour, resulting in relatable campaigns that seamlessly tie back to their products.

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January 27, 2017 | Posted by Melissa So

Boost customer engagement with your retail centre’s social media

Technology is moving fast, very fast, however brands shouldn’t recoil from this. Social media is not scary, it’s just a new communication tool in the digital realm because the internet has changed how people gather information. With a little planning you can boost customer engagement in a few easy steps!

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January 9, 2017 | Posted by Katie Lively

Taggle – Humanising Technology to Maximise Engagement

Taggle are Australia’s dedicated M2M network provider, revolutionising low cost monitoring for Australian water resources through the use of cutting-edge radio technology. Our challenge was to decipher and re-tell the complex Taggle story in a simple, easy to understand language that would generate new leads.

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December 20, 2016 | Posted by

A Catalogue Revolutionising Regional Communications

BabylissPro Australia is a salon-based brand for professional haircare products and styling tools. Established in Europe and renown for their quality products and innovative technologies, Emedia Creative were approached to localise the brand and packaging specific for the Aussie market.

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December 20, 2016 | Posted by

Content Marketing Lessons to Steal from Buzzfeed – Part 2: Be True to Your Values

In Part 1 of the series of Content Marketing Lesson to Steal from Buzzfeed, we dissected the importance of targeting Millennials, especially as they align themselves with brands that they trust. In this instalment we learn the importance of knowing your Brand’s values and what happens when a brand veers from it.
Lesson 2: Be True To Your Values
In order to truly connect with the right kind of audience, Brands must identify what values are important to them. The good news is your Brand already has values. They are at the core of why you do what you do. These values …

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December 9, 2016 | Posted by

An International Brand Launch for an Aussie Market

BabylissPro Australia is a salon-based brand for professional haircare products and styling tools. Established in Europe and renown for their quality products and innovative technologies, Emedia Creative were approached to localise the brand and packaging specific for the Aussie market.

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