News & Views

April 16, 2018 | Posted by Joe Accurso

How we used influencers to grow a fan base by 2444% in just one month

Starting out as a pop-up eatery created by Sydney-based chefs Manu Feildel and Phillip Davenport, Duck In Duck Out is fast food concept that is turning a French classic on its head – taking the not-so-humble duck confit and serving quick, tasty dishes with a twist. The success of the initial pop-up paved the way to establishing a permanent store at World Square in Sydney’s CBD.

The original pop-up store had a social media presence but with limited resources, engaging with customers and growing reach was a time consuming but important task that was not getting the full attention it deserved. Posts …

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April 7, 2018 | Posted by Joe Accurso

Why Amateur Logos will Always be Amateur

When you’re being threatened by a dangerous dog, anyone can break a running record. However, it takes talent, training, and drive to produce those speeds at will – especially when nothing is chasing you. That’s the difference between adrenaline-fuelled achievements and professional sprinters. The same can be said for sports, photography, or any other pastime.

We all kicked around balls in our childhood, so we probably think we could have been Ronaldo’s if we had just been spotted early. And these days, since everyone has a keyboard, a camera phone, and an internet connection, we all believe we can be great …

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April 5, 2018 | Posted by Joe Accurso

The Fundamentals of Logo Design

You may wonder what the difference is between professional and amateur logos. If you’re curious about logo design, our creatives know the process better than most! They’ve been in the business for decades and can help you develop a logo that is beautiful, functional, and is an accurate representation of your brand.

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February 27, 2018 | Posted by Joe Accurso

How to increase prospect engagement by up to 81%

With an overwhelming array of advertising choices the digital world now offers, we’ve found most businesses are struggling to advertise with the same effectiveness they once had. Online platforms like Google and Facebook advertising are also losing effectiveness, and on top of that, they are becoming more expensive with competitive bidding for clicks getting more expensive every day. So what is the answer?

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February 23, 2018 | Posted by Saara Lemmetty

Unboxing an Experience

In a digital realm, we are beginning to see a gradual decline of in-store touch points as businesses switch focus to e-commerce and the online experience. Billions of products are purchased daily, packaged up in boxes and shipped to customers worldwide. The truth for the majority of businesses is that there is little thought given to the offline experience once the transaction has been made.

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February 23, 2018 | Posted by Katie Lively

Coffee Packaging – Best of Collection

Coffee packaging is unmistakably seductive stuff. From earthy natural bags that make you feel good about your purchase, to minimalist black/white packs that ooze sophistication and more. Even if you don’t love coffee itself, you can fast become a lover of coffee packaging…

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February 5, 2018 | Posted by Paul Graham

Facebook & Instagram: Why they are no longer FREE

Remember the days when you simply posted content on Facebook and Instagram and all of a sudden the likes and comments flooded in? And best of all, it was 100% free! Without spending a dollar, you could promote your product or service and see sales immediately. It was easy and genius. Sadly, those days are long gone…

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July 5, 2017 | Posted by Paul Graham

How to avoid influencer marketing fails #NaomiCampbell

Influencer Marketing campaigns have the potential to be really good, really bad or really ugly. To avoid some common pitfalls, follow our simple tips and you will be onto a winner.

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May 15, 2017 | Posted by Saara Lemmetty

5 tips for improving shelf presence

You may know your product, but do your consumers? Here are 5 tips you may not have considered which can boost a products shelf presence.

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April 18, 2017 | Posted by Katie Lively

Packaging trends for the overwhelmed consumer

Whether online or in physical stores, the future of retail lies in making authentic connections with shoppers and engaging with them on a personal level. Read our 5 hot retail trends in 2017 to get you future ready.

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