Fashion Campaign


The Problem

  • Position product as desirable and aspirational
  • Differentiating brands and target markets with compelling narrative
  • Limited budget and resources

The Execution

  • Developing season campaign concept and storyboards
  • Model casting, location scouting, styling and props building
  • Manage photographer, videographer and makeup team
  • Produce digital, point of sale and above the line campaign assets

The Results

  • Increased engagement through product shots
  • Images adopted by Myer for national campaign
  • Highest selling shoe of the month for Myer

In their words…

“We’ve been working with Emedia Creative for several seasons and I’m continually impressed by their dedication, professionalism and ability to think outside the box.
They understand our business and our challenges and always deliver an exceptional product within our (often tight) budget and timeframes.
As we have multiple brands, the team are required to wear many hats, but they do this seamlessly and make my job less stressful.
Their innovation and leadership on the recent Summer Collection has done wonders for our business and I can’t wait to see what they come up with next.”

Andree Baxter
Marketing Manager, W.M. Ritchie


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