Re Brand


The Problem

  • Existing brand was dated, lacked engagement, and in need of an evolution
  • Re-brand had to work across multiple channels including in store and digital platforms
  • 35 locations with varying specifications and limitations

The Execution

  • Research, create and present re-brand concepts to key stake holders
  • Re-design completed brand from ground up including style guide, logo, packaging, image style and various other touch points
  • Work with shop fitters to realise new brand vision and problem solve

The Results

  • Broader market appeal whilst remaining relevant to core company values
  • 22% average reduction in capital fit out costs
  • Enthusiastic buy-in from franchisees, company directors and loyal fans

In their words…

“We’ve had a long association with Emedia Creative but this latest project has really reinforced our admiration for the team.
They have modernised our brand in a way that cements our credibility, captures our history and drives us forward.

Flexibility was essential and I’m delighted to report the brand works equally well in-store and online. As always, the concepts were delivered on time and we only made minimal changes. The entire process was hassle-free and the results were outstanding.”

Kristine Tan
Marketing Manager, Gelatissimo


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