SOCIAL MEDIA

Duck In Duck Out

The Problem

  • Existing social media content and posting was inconsistent and sporadic due to limited resources
  • Lack of consistent tone and brand values across social media
  • The need to build a strong social following fast to support a new store opening

The Execution

  • Brand discovery session to uncover values, tone and framework for social media strategy
  • Influencer strategy and event to generate buzz surrounding the new store opening
  • Event photography and beautiful imagery captured and posted by influencers across social media

The Results

By tappingĀ into our influencer’s dedicated followers we achieved a reach of 265k Instagram users. This lead to a 6% growth of Duck In Duck Out Instagram followers in the first 72 hours.

Facebook month one:

  • Fan growth up 2444%
  • Total reach up 912%
  • Post engagements up 1311%
  • Page views up 5429%
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