Branding

Central Park Mall

The Problem

  • Identifying and engaging primary target markets
  • Simplify and focus brand communication
  • Change existing shoppers perception
  • Increase foot traffic

The Execution

  • Brand workshop and customer research
  • Style guide development, ongoing campaign development, production and management
  • Social, digital, video, photography and print assets
  • Manage retail relationships and expectations

The Results

  • Increased foot traffic
  • Increased brand awareness
  • Consistent through-the-line targeted messaging including in-store, online and offline

In their words…

“Retailer participation is one of our key objectives and Emedia Creative has accomplished that and so much more. They’ve helped us refine our brand and deliver consistent messaging across all channels.

We’re relatively new to the marketplace and Emedia Creative has been patient with all manner of requests from our end. Their flexibility is a major asset to us. They work equally well under direction or when asked to pitch concepts. They’re responsive and creative… we really enjoy working with them.”

Megan Wong
Marketing Manager, Central Park

 

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