News & Views

July 31, 2018 | Posted by Paul Graham

Your business and sales strategy needs an urgent review in order to survive and prosper in the digital age

The way your customers make purchasing decisions has changed. Stop for a moment to fully understand this statement, because most businesses owners still think social media is not for their type of business. Think again, Emedia Creative show you why social media must be a part of every business sales strategy.

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July 17, 2018 | Posted by Joe Accurso

How to Produce a Killer Brochure

Brochures aren’t always about big budgets. In 2015, our team at Emedia Creative won Gold at the Australian Catalogue Awards. The winner was our client, Kidstuff Children’s Toys, and we were up against powerhouse brands like Target, Myers and Kmart who have far more media spend. Our top brochure designers in Sydney can produce the same kind of award-winning brochures for your work, and we can do it at affordable price points. Here are some of the factors we look into as part of our killer brochure design system.

 
Target audience
Think about whom you’re designing the brochure for. This will …

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July 17, 2018 | Posted by Joe Accurso

Why Brochures (online and print) are still relevant

If you use Google a lot, you may have noticed their most recent approach to our search habits. Their algorithm has become really good at picking out the exact information you need, from song lyrics to directly answered questions. Nowadays, when you type in a query, you get a text box with the relevant paragraph. Many times, you don’t even have to click through to the site. You have all the information right on the search listings home page.

Brochures follow the same approach. Instead of wandering around aimlessly on a website or physical shop, brochures offer everything you need in …

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April 16, 2018 | Posted by Joe Accurso

How we used influencers to grow a fan base by 2444% in just one month

Starting out as a pop-up eatery created by Sydney-based chefs Manu Feildel and Phillip Davenport, Duck In Duck Out is fast food concept that is turning a French classic on its head – taking the not-so-humble duck confit and serving quick, tasty dishes with a twist. The success of the initial pop-up paved the way to establishing a permanent store at World Square in Sydney’s CBD.

The original pop-up store had a social media presence but with limited resources, engaging with customers and growing reach was a time consuming but important task that was not getting the full attention it deserved. Posts …

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April 7, 2018 | Posted by Joe Accurso

Why Amateur Logos will Always be Amateur

When you’re being threatened by a dangerous dog, anyone can break a running record. However, it takes talent, training, and drive to produce those speeds at will – especially when nothing is chasing you. That’s the difference between adrenaline-fuelled achievements and professional sprinters. The same can be said for sports, photography, or any other pastime.

We all kicked around balls in our childhood, so we probably think we could have been Ronaldo’s if we had just been spotted early. And these days, since everyone has a keyboard, a camera phone, and an internet connection, we all believe we can be great …

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April 5, 2018 | Posted by Joe Accurso

The Fundamentals of Logo Design

You may wonder what the difference is between professional and amateur logos. If you’re curious about logo design, our creatives know the process better than most! They’ve been in the business for decades and can help you develop a logo that is beautiful, functional, and is an accurate representation of your brand.

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February 27, 2018 | Posted by Joe Accurso

How to increase prospect engagement by up to 81%

With an overwhelming array of advertising choices the digital world now offers, we’ve found most businesses are struggling to advertise with the same effectiveness they once had. Online platforms like Google and Facebook advertising are also losing effectiveness, and on top of that, they are becoming more expensive with competitive bidding for clicks getting more expensive every day. So what is the answer?

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February 23, 2018 | Posted by Saara Lemmetty

Unboxing an Experience

In a digital realm, we are beginning to see a gradual decline of in-store touch points as businesses switch focus to e-commerce and the online experience. Billions of products are purchased daily, packaged up in boxes and shipped to customers worldwide. The truth for the majority of businesses is that there is little thought given to the offline experience once the transaction has been made.

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February 23, 2018 | Posted by Katie Lively

Coffee Packaging – Best of Collection

Coffee packaging is unmistakably seductive stuff. From earthy natural bags that make you feel good about your purchase, to minimalist black/white packs that ooze sophistication and more. Even if you don’t love coffee itself, you can fast become a lover of coffee packaging…

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February 5, 2018 | Posted by Paul Graham

Facebook & Instagram: Why they are no longer FREE

Remember the days when you simply posted content on Facebook and Instagram and all of a sudden the likes and comments flooded in? And best of all, it was 100% free! Without spending a dollar, you could promote your product or service and see sales immediately. It was easy and genius. Sadly, those days are long gone…

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